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Breathily Logo design

Startup

Breathily

Overview

I designed and iterated on logo variations for the medical startup Breathily created by fellow UCSD graduates. The team needed official branding including colors and a logo.

Year

2020

Type

Freelance

Branding Design

Objective

Tools

Adobe Photoshop,

Ilustrator

Propose an initial startup logo for the startup's VC / Accelerator branding.

Screen Shot 2020-10-31 at 1.17.38 PM.png
Context

01 - 

Context 

Fellow UCSD graduate student Xavier Orain came to me asking for a logo design for his medical startup Breathily. 

 

Initially named Eir (https://www.notion.so/Eir-eb3ea9bdfe56451397bba3d7e8a3b7cd), Breathily is an AI driven lung capacity analyzer.

 

I helped with the startup's branding as well given his team's objective to enter a startup accelerator and get funding from investors. They needed clear and concise visual branding and a smooth name so I suggested they come up with something memorable and easily associable with the purpose of their product.

Logo

02 - 

Logo

Logo Iterations

For this project, I began my sending the Breathily team a basic design direction questionnaire.

Following their feedback, I wanted the logo to represent 4 main ideas: Artificial Intelligence or Robotics, a cute friendly look, the medical field, and lungs or something related to breathing (as the company name is Breathily).

You will see the initial directions go with a Wall-E-esque look supposed to show the cute robot look. The iterations build upon that. I chose light blue as the main logo / branding colors as it is often used in the medical field and represents the product's industry. It also symbolizes health, healing and tranquility— all of which are themes / goals the product is trying to achieve.

Logo.png
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Final Logos
Screen Shot 2020-10-31 at 1.17.38 PM.png
Screen Shot 2020-10-31 at 1.40.12 PM.png
Screen Shot 2020-10-31 at 1.40.21 PM.png

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